Indian culture is extremely diverse. Its cuisine and languages are always being discussed. No other country offers as diverse cuisine as us. They may have different recipes, but we offer a completely new cuisine in every state. The same is true of the languages; there are roughly 20 to 25 languages spoken throughout India. Along with these two, our clothing varies from state to state. Indian clothing is becoming more and more popular. Indian clothing has been given a western twist by some fashion gurus, who refer to it as "indo-western." Indian clothing is well known worldwide.


FASHION INDUSTRY IN INDIA : 


In India, the fashion sector is booming. Today, every clothing company offers a variety of looks, including casual, professional, bridal, party, date-night, and so on. Trends now might change quickly. Every piece of design must be produced in large quantities by businesses in order to keep up with trends and satisfy customer requests. A second justification for manufacturing in large quantities is to lower costs and increase profit margins. But a major drawback of mass production is that it nearly always results in excess production.


Additionally, according to facts, the fashion sector is second after the oil sector in terms of pollution. One of the numerous reasons for this is overproduction, which also expands as the sector develops and causes more environmental harm. This industry also uses gallons of water for the production. Every year, the production of materials and the making of clothing requires a significant amount of water. 20 trillion gallons, or 93 billion cubic metres, of water are used annually by the world's apparel business. This represents 4% of the total world’s freshwater withdrawal. If the current trend continues, this sum is predicted to double by 2030.  Thus, Slow fashion emerged as a result to protect the environment and lessen harm.


THEN, WHAT ACTUALLY IS A SLOW FASHION ? : 


Slow fashion is not a new trend, but rather a fashion industry movement that grew from little to substantial businesses. The idea of being aware of where and how your garments are created is the foundation of slow fashion. Some of these factors include fair wages for employees, recycled materials and minimal environmental impact.



HOW SLOW FASHION IS DIFFERENT FROM FAST FASHION : 


Fast fashion is a term used to describe mass-produced, machine-made clothing that is swiftly thrown out in landfills. In contrast, slow fashion clothing is handcrafted, takes time to produce, makes use of artistic talent, is of higher quality, and costs more. Slow fashion clothing is naturally warm and cosy after several washings. These have an extremely long lifespan. Utilizing fibres made from organic, recycled, repurposed, and recycled materials is a key component of sustainable fashion. The decision is determined by choosing materials with the least amount of chemicals, dyes, energy, resources, waste, and impact.

 

WHY CONSIDER SLOW FASHION OVER FAST FASHION ? : 


As previously stated, fast fashion has numerous disadvantages. That is why everyone considers slow fashion as the best option rather than just one among many.  Here are some reasons why slow fashion should be preferred over fast fashion.


  1. Environmental harm : The main factor contributing to environmental damage in the fashion industry is excessive water consumption. In factories, thousands of gallons of water are used in the production process, and the wastewater is dumped into rivers or the ocean. Microfibers in this waste water now have an impact on marine life. Additionally, microfibres (tiny synthetic fibres) from the textile industry are a cause of water pollution, according to environmentalists from all over the world. This concern is raised by the fact that these fibres can spread across rivers and oceans.


  1. Mass production : Today's fashion trends change quickly, forcing businesses to create more goods faster while compromising the quality of the final product. Additionally, make them affordable for the customers. But because demand is never guaranteed, businesses nearly always end up with dead stock—clothes that are no longer useful—which is a significant disadvantage.




  1. Wages : factory where employees perform hard labour for insufficient hours and in appalling conditions. Each employee's right to get the compensation they are promised. However, the firms never seem to care about the same. By reducing the pay, they may sell their products for less money.


Slow fashion is now the polar opposite of fast fashion. The question here is whether it is worthwhile to prioritise slow fashion over fast fashion. The answer is yes, and here's why.


  • Natural and biodegradable materials are used in the manufacture of slow fashion. They do not release microfibers into the ocean like synthetic textiles do, which protects marine life. Additionally, they consume less water, therefore by making the switch gradually, the goals of protecting marine life and water have been achieved.


  • Style is a key factor in slow fashion, after all. Because slow fashion is not only environmentally friendly but also quite fashionable. Slow fashion appeals with a timeless and simplistic aesthetic because it is typically made to last. In contrast, fast fashion frequently produces items that cannot be seen on the streets and chases the newest trends. As a result, slow fashion allows you to create your own sense of style that always looks good.


  • To be strong and long-lasting, slow fashion is manufactured with dedication and high quality requirements. Simply said, if you purchase a slow fashion item, you can count on it to last you for many seasons and years. So it will obviously save your money in the long run. 


  • Slow fashion businesses are better for their employees. Sustainable brands frequently go above and beyond to safeguard the rights and safety of their employees, from conforming to independent audits to offering transparent supply chains.





I appreciate slow fashion because a great friend of mine educated me about its benefits. Slow fashion is one that I adore the most since it helps you become conscious of your choices. When you buy something, it will be a conscious choice rather than an impulsive purchase or simply following the latest fashion. so, in my opinion, everyone should gradually switch to the slow fashion.